New Delhi : Recent advertisements in the oil and gas sector have drawn significant attention, with industry experts questioning their accuracy and potential to mislead consumers.
These advertisements suggest that certain fuels are the only “PURE” options available and claim they are offered at no additional cost. However, experts argue that such statements may not present the complete picture. Most oil marketing companies (OMCs) supply fuels that are broadly similar within the permitted octane rating. In many cases, OMCs market fuels sourced from a dominant supplier in a particular region, rather than exclusively producing them. As a result, the fuels available to consumers across different OMCs are largely comparable.
Fuels in India are often considered a commodity with minimal differentiation. While some companies incorporate additives to claim enhanced performance, there is limited independent research to substantiate such claims. Positioning a particular fuel as the sole provider of “pure” fuel at no extra cost may be an overstatement, especially in the absence of scientific evidence to support it.
Aggressive marketing strategies are common in various sectors in India, sometimes stretching ethical boundaries—whether in pharmaceuticals, cosmetics, or personal care products. Given this context, such advertising claims should be viewed with a critical eye and evaluated based on verifiable data.
Moreover, these kinds of advertisements contradict the statements of the Minister of Petroleum & Natural Gas and the Prime Minister, who have been advocating ethanol blending and fuel mixing to promote cleaner and more sustainable energy solutions. The government should take immediate notice of such misleading advertisements and take appropriate action to prevent their circulation while ensuring that those responsible face necessary penalties.
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